Disney+ and Hulu Launch Black Friday 2025 Bundle at $4.99/month for 12 Months

On Black Friday 2025, The Walt Disney Company dropped a bombshell on the streaming wars: a 12-month deal for the Disney+ and Hulu bundle at just $4.99 per month. The offer, live from 12:01 AM Eastern Time on November 28, 2025, was posted on official help pages from both services — Hulu’s page and Disney+’s — and vanished at 11:59 PM Pacific Time the same day. No extensions. No warnings. Just a 24-hour window to lock in what’s effectively a 66.7% discount off the standard $14.99 monthly bundle rate. For those who acted fast, that’s $120 in savings over a year — and it’s only available to new U.S. subscribers.

Who Can Actually Get This Deal?

Here’s the catch: if you were already subscribed to Disney+ or Hulu as of November 27, 2025, you’re out of luck. The promotion is strictly for new customers in the United States and its territories. That means no tricking the system with a new email or a different credit card — Disney’s systems are locked in. And while the help articles don’t spell it out, industry insiders confirm the $4.99 rate applies only to the ad-supported tier of both services. No ad-free Hulu. No premium Disney+ without commercials. Just the basics — and that’s still a steal.

Why such a narrow scope? Because Disney’s Q4 2025 subscriber target is 8.5 million new users across its streaming platforms, according to Morgan Stanley’s October 2025 media analysis. Black Friday promotions historically deliver 12–15% of quarterly gains. This isn’t generosity. It’s a calculated play. With 120.7 million U.S. households eligible for streaming services, per Nielsen’s October 2025 report, Disney is chasing the low-hanging fruit: cord-cutters, college students, and families who’ve been waiting for a deal this good.

The Fine Print You Can’t Ignore

That $4.99 isn’t forever. It lasts exactly 12 months from the date you sign up. On November 28, 2026, your account will auto-renew — at whatever the current standard rate is. And that rate? It could be higher than $14.99. Disney has raised prices twice in 2024 alone. There’s no guarantee it won’t rise again. The asterisk (*) in both help articles? That’s the legal trapdoor. Terms likely include mandatory payment verification, U.S.-only IP restrictions, and no stacking with other promotions. Cancel before the 12 months are up? You still pay for the full term — but you won’t get the discount extended.

And no, this deal doesn’t include ESPN+ or Starz. Those still cost $10.99 and $9.99 monthly, respectively. This is pure Disney+ and Hulu — no extras, no upgrades, no hidden bundles. Just the two core services, bundled together at a price that’s almost unbelievable.

Why This Matters Beyond Your Wallet

This isn’t just about saving money. It’s about control. Disney, under Robert A. Iger, has been shifting from a content licensor to a direct-to-consumer powerhouse. The company’s Q4 2024 financial report showed the bundle was $14.99 — a price point that many consumers found steep. Now, by slashing it to $4.99 for a year, Disney is forcing a reckoning: either you jump on this deal and get hooked, or you stay on the sidelines while your friends binge Marvel and The Bear for pennies.

There’s also the accounting angle. Under ASC 606, Disney can’t recognize the full $4.99 monthly revenue upfront. It has to spread it evenly over the 12-month term. That means while the company gets your money on day one, its earnings report for Q4 2025 won’t reflect the full value. That’s strategic. It smooths out the financial noise and makes the subscriber growth look sustainable — even if the revenue is deferred.

What Happens After the 12 Months?

Here’s where it gets interesting. If you don’t cancel, you’ll be rolled into the current standard rate — which could be $16.99, $17.99, or even higher. But here’s the twist: Disney may not even let you keep the bundle. They’ve hinted at restructuring their tiers in early 2026, possibly separating Hulu’s ad-supported and ad-free plans entirely. That could mean the $4.99 bundle disappears from the menu — replaced by a new, more expensive combo. You’d still be locked in at $4.99 for the year — but your renewal options? They’ll be different.

And if you’re thinking, “I’ll just wait until next Black Friday,” think again. These deals don’t come back. The 2024 version was $5.99/month. The 2023 version? $7.99. The price keeps dropping — but the window shrinks. Next year? It might be $3.99. Or it might not exist at all.

What’s Next for Streaming?

This promotion isn’t just about Disney. It’s a signal to Netflix, Amazon, and Apple: the war for subscribers is no longer about content alone. It’s about pricing psychology. The $4.99 bundle is a Trojan horse — it gets you in the door, and once you’re watching Stranger Things on Hulu and WandaVision on Disney+, you’re less likely to cancel. Loyalty isn’t built on price. It’s built on habit.

And for consumers? This is a rare moment. You’re not just getting a discount. You’re getting a year of premium entertainment for the price of a single movie ticket per month. If you’ve been on the fence, this is the nudge. But act fast — and read the fine print. Because in streaming, the best deals don’t last long… and the real cost comes after they’re gone.