Brewers Roll Out Bold New NLCS Menu at American Family Field

When Mark Attanasio, principal owner and Matt Arnold, president of baseball operations announced the Brewers’ clinch on October 11, 2025, they also unveiled a fresh culinary line‑up for the upcoming 2025 National League Championship SeriesMilwaukee, Wisconsin. The new fare, crafted by the club’s long‑time hospitality partner Delaware North, will debut at American Family Field starting with Game 1 on Monday, October 13. Fans can expect everything from two‑foot nacho towers to a 1.5‑foot Polish sausage, all designed to echo Milwaukee’s food culture while giving each visiting team a culinary nod.

Background: Brewers’ Postseason Food Evolution

Milwaukee’s ballpark dining has come a long way since the early 2000s when the stadium’s menu was limited to hot dogs and nachos. Over the past decade, the Brewers have leaned into local partnerships—most notably with Johnsonville, LLC, the Wisconsin‑based sausage maker that supplies brat crumbles for the new Battle Box. The shift mirrors a broader trend in Major League Baseball, where clubs treat food as a fan‑engagement tool rather than an afterthought.

The 2025 NLCS is the first time the Brewers have rolled out a dedicated postseason menu across multiple concession zones. The plan follows a successful pilot during the 2024 playoff run, where limited‑edition items sold out within hours. That experience gave Delaware North confidence to expand the concept: three distinct zones – the Loge‑level 3rd Street Market Hall Annex, the left‑field Alley Food Truck Park, and field‑level concessions at the First and Third Base Wards – each host a curated set of dishes.

What’s on the Plate? Detailed Menu Highlights

NLCS food lineup includes several headline‑grabbing items:

• Battle Box 2‑Foot Nachos: A split‑topping behemoth. One half gets Milwaukee’s signature beer‑cheese sauce and Johnsonville brat crumbles; the other mirrors the opponent’s regional flavors, a subtle nod to the on‑field duel.
• Totally Tipsy Polish: A 1.5‑foot Polish sausage piled with beer‑caramelized onions, pickled peppers, Bavarian sprinkles, French‑fries, and brown mustard. It’s sold exclusively at the First and Third Base Wards.
• Murph’s Pocket Pancakes and Chicken ‘n Pancakes: The Sunday‑only pancakes become a staple for every home NLCS game, providing a sweet‑savory combo that’s surprisingly comforting during high‑pressure innings.
• Birria Ramen: Beef birria broth meets ramen noodles, topped with cilantro and lime – a cross‑cultural mashup that’s already generating Instagram buzz.
• Jalapeño Cheddar Crunch Wrap: A burger patty, sharp cheddar, and a secret “comeback sauce” tucked inside a crispy tortilla.

The Alley Food Truck Park showcases local vendor Chuchos Red Tacos with Birria Nachos, while the 3rd Street Market Hall Annex hosts Kompali, serving shredded chicken and slow‑cooked pork tamales steamed in corn husks. Both stalls tie the menu back to Milwaukee’s vibrant food‑truck scene, giving fans a taste of the city beyond the stadium walls.

Ticket and Merchandise Details

Alongside the menu rollout, the Brewers issued a press release confirming that “limited tickets remain for the 2025 NLCS, including standing‑room‑only,” with sales opening on October 12 at 10:00 a.m. CT via brewers.com/Postseason and the on‑site ticket office. The same release noted that NLCS apparel hit the Brewers Team Store on October 12, offering exclusive caps and jerseys for Wisconsin residents who bought tickets during the initial window.

These combined efforts—food, tickets, gear—reflect a coordinated strategy to maximize game‑day revenue while enriching the fan experience. Revenue analysts predict a 12‑15 % uptick in per‑capita spend compared with regular‑season averages, driven largely by the novelty of the menu items and the limited‑edition merchandise.

Business Partnerships: A Win‑Win Play

The Brewers’ relationship with Delaware North dates back to the stadium’s opening in 2001. Delaware North handles everything from procurement to staffing across all concession points, and its culinary team now employs over 200 workers for the NLCS run‑up. The partnership with Johnsonville, LLC is equally deep; the sausage maker supplies a steady stream of brat crumbles for both the Battle Box and the traditional hot‑dog stands, reinforcing a “Made‑in‑Wisconsin” branding message.

Local vendors Kompali and Chuchos Red Tacos were selected through a competitive city‑wide tender that emphasized sustainability, local sourcing, and cultural authenticity. Both vendors source key ingredients—corn masa, pork shoulder, and fresh produce—from farms within a 60‑mile radius of Milwaukee, bolstering the regional economy.

Impact on Fans and the Broader Community

Fans have taken to social media with mixed excitement and curiosity. One Twitter user wrote, “Never thought I’d see a 2‑foot nacho tower at a baseball game—but hey, it’s October and anything goes!” Meanwhile, long‑time season ticket holders appreciate the nod to local flavors, noting that the menu feels like a celebration of Milwaukee’s culinary heritage.

Economically, the NLCS is projected to generate roughly $25 million in direct spending for the city—hotels, restaurants, and transportation all stand to benefit. The emphasis on local vendors further ensures that a larger slice of that money stays in the community.

Looking Ahead: What This Means for Future Postseasons

If the NLCS menu proves a hit, we could see the Brewers (and perhaps other clubs) turning postseason food into a yearly tradition, complete with rotating “visitor‑team” flavors and limited‑edition merch drops. The success could also inspire the league to develop a “postseason culinary council” that standardizes best practices for fan‑focused dining experiences.

For now, the real test will be on the field and in the stands. The Brewers have a chance to clinch the NLCS, and fans have an opportunity to taste history—one crunchy nacho bite at a time.